ABOUT THIS BRAND
卦香 Encens de Taiwan
品牌簡介Introduction
「卦香」源自台灣彰化，取義「八卦山的馨香」；「進香」的台語亦唸作「卦香」，是極具地方特色的民俗活動，更是名聞世界的宗教慶典，尤以大甲媽祖遶境，歷史最久且規模最大。
「卦香」嚴選彰化濁水米、養生紫米、頂級花生等在地農產，以五十年的經驗純手工製成爆米芳、五穀黑米芳、花生酥等台灣古早味茶點，將道地台灣味由內而外徹底呈現，最適合饋贈親友及國外友人。
「卦香」是信徒的行腳、旅人的回憶，說不盡的台灣人情好味道。
“Gua Xiang” originates from Changhua, Taiwan, and signifies the “fragrance of Bagua Mountain.” “Jin Xiang,” pronounced as “Gua Xiang” in Taiwanese, is a highly distinctive folk activity with strong local characteristics, renowned worldwide as a religious celebration, particularly the Grand Procession of Dajia Matsu, which boasts the longest history and largest scale.
“Gua Xiang” carefully selects local agricultural products from Changhua, such as glutinous rice, health-promoting purple rice, and top-quality peanuts. With fifty years of experience, it crafts traditional Taiwanese snacks like popcorn rice cakes, five-grain black rice cakes, and peanut brittle entirely by hand, presenting authentic Taiwanese flavors from the inside out. It’s the perfect gift for relatives and friends, as well as international acquaintances.
“Gua Xiang” represents the pilgrimage of believers and the memories of travelers, embodying the indescribable warmth and flavors of Taiwan.
DESIGNERS
設計團隊介紹Behind the Scenes
許多人小時候都有跟著阿公阿媽參加進香團，坐遊覽車拜拜兼旅遊的經驗；在「卦香」的過程中，讓我們深印在腦海中的常是人與人間的熱情交流、各地新奇的風光、試吃不完的美味小攤，以及最後總是可以心滿意足地帶著伴手禮回家！我們以「卦香」為名，期望透過文創設計，重新包裝台灣傳統美味，讓全世界都能感受台灣溫暖好人情。
Many people have childhood memories of joining pilgrimage groups with their grandparents, riding tour buses to visit temples and sightsee.
During the ” Gua Xiang” ritual, what remains vivid in our minds is the warm exchanges between people, the breathtaking scenery from various places, the endless delights of tasting local snacks, and finally, returning home with satisfaction with souvenirs in hand!
With ” Gua Xiang” as our inspiration, we aim to repackage traditional Taiwanese delicacies through cultural and creative designs, allowing people worldwide to experience the warmth and hospitality of Taiwan.
