ABOUT THIS BRAND
掌生穀粒｜Green in hand FoodBank
品牌簡介Introduction
掌生穀粒，中文發音為 zhǎng shēng gǔ lì，
來自於成語 ‘掌聲鼓勵’ 的諧音，有鼓掌為人激勵的意思。
是一個自2006年起分享「台灣生活風格」的品牌。媒介來自土地上的－也許無常、也許不完美、也許有遺憾…而所以真實的農業作品。在我們的眼中，農作物的價值不只是飽足口腹的糧食，它是天地人感情交流後的大地創作。
Since 2006, through plain white rice that is so common in ordinary life, with all our strength, we started to deliver and present the fundamental value of it, is actually the Taiwanese lifestyle. This includes historical and cultural weathered, geographical condition, cultural influential senses, and most importantly, the friendly attitude Taiwanese hold towards the land.
DESIGNERS
設計團隊介紹Behind the Scenes
十多年來我們摸索許久，企圖從珍貴的價值中，創造新的樂土。我們讓「掌生榖粒」化身“出版”農業作者作品的出版社。農友們專心顧好收成，就像作家負責耕耘文字；作品的設計包裝行銷企劃則交給有感情的專業團隊！勞動的生產者，仍是食物的擁有者。這是我們「以農利國」的信仰。
We groped for a long time, trying to create a new paradise from this precious value. Finally, we established Green-in-hand a publisher that publishes the works of agricultural workers. Farmers concentrate on their harvest each season, just as is it a writer’s responsibility for the cultivation of text. As for the design of packaging and marketing, there is a professional team with warm hearts to handle. The producers that paying the labor is still the owner of food. This is our belief of “agriculture benefits our country”.
