掌生穀粒，中文發音為 zhǎng shēng gǔ lì，
來自於成語 ‘掌聲鼓勵’ 的諧音，有鼓掌為人激勵的意思。
Since 2006, through plain white rice that is so common in ordinary life, with all our strength, we started to deliver and present the fundamental value of it, is actually the Taiwanese lifestyle. This includes historical and cultural weathered, geographical condition, cultural influential senses, and most importantly, the friendly attitude Taiwanese hold towards the land.
We groped for a long time, trying to create a new paradise from this precious value. Finally, we established Green-in-hand a publisher that publishes the works of agricultural workers. Farmers concentrate on their harvest each season, just as is it a writer’s responsibility for the cultivation of text. As for the design of packaging and marketing, there is a professional team with warm hearts to handle. The producers that paying the labor is still the owner of food. This is our belief of “agriculture benefits our country”.